In my opinion, one of the best hype tools EQ2 ever used was the pre-release character creation tool. This allowed you to download a program to create a character pre-release. You could see all the races, classes, and style/appearance options. I spent hours playing with that tool, changing each option over and over again until I perfected my toon. Then on launch day, you just had to upload the character file. It was amazing hype for me. I would love to see that for EQNext.